According to the San Francisco Business Times (http://www.bizjournals.com/sanfrancisco/news/2016/03/23/virgin-america-considers-sale-va.html), the company has hired an investment bank, Bloomberg News reported. Just recently, Virgin America launched a direct flight from San Francisco to Denver, with Sir Richard Branson on board and Mayor Michael Hancock on board the inaugural flight.
The stock (VA: NASDAQ) is currently at $33.82.